
He studied accounting at the Instituto Tecnológico y de Estudios Superiores de Monterrey from 1992 to 1996, graduating with honours.
Alejandro began his career on his family’s farm, where he worked from 1997 to 2008, managing over 150 employees. Those early years taught him discipline, teamwork, and the value of perseverance. He later transitioned into the truck industry, where he served as general manager for four years. This period helped him sharpen his business sense and adaptability.
In recent years, Alejandro has led a strategic communications start-up, guiding a team of twelve employees through growth and innovation. His leadership style is grounded in clarity, empathy, and action. “I only work in short-term goals,” he says. “That keeps me focused on what I can really do today.”
Outside work, Alejandro is a devoted family man who enjoys running, golf, and reading. He believes success is measured not by wealth, but by happiness and personal growth. “I measure it on my own progress, on my happiness,” he explains.
He also volunteers at a local food bank and advocates for mental health awareness. Known for his humility and consistency, Alejandro represents a new kind of leadership—steady, grounded, and purpose-driven.
Working on the farm taught me patience and responsibility. We had more than 150 employees, so I learned quickly that leadership is about people. You need to listen, guide, and set an example. It wasn’t glamorous work, but it gave me the foundation I still use today.
I wanted to try something different. The truck business was a challenge, but it helped me understand logistics and management at a different level. It also showed me how fast markets can change, and how important it is to stay flexible.
I had some losses at first. But I changed my strategy and started doing better. It taught me humility. In business, you can’t win all the time. You learn by falling, by analysing what went wrong, and by moving forward with more clarity.
I’ve always been fascinated by how language can shape business. Communication is strategic—it connects people, ideas, and opportunities. I wanted to create something meaningful, something that helps others express their goals clearly.
I focus on short-term goals. That keeps the team grounded. I believe in clarity and simplicity. I prefer to see progress day by day rather than big promises.
It helped me understand myself better. For a long time, I thought being strong meant keeping everything inside. But real strength is facing your emotions. Talking to a professional gave me tools to balance work, family, and mental health.
For me, success is happiness. It’s being content with where I am, even while working for more. I measure it by my progress, not by comparing myself to others.
I run, play golf, and spend weekends with my wife and kids. I try not to work on weekends. It’s my time to recharge and reconnect. Reading also helps me think differently—I read books and newspapers every day.
I volunteer at a food bank. It keeps me grounded. Helping others reminds me that success isn’t only professional—it’s personal and social. We all have a role in supporting our communities.
Focus on learning, not just earning. Take small steps, stay consistent, and keep your values close. Even in bad times, keep going forward. That’s what defines long-term success.
Read more:
The Steady Path: A Conversation with Alejandro Gómez Cobo