That idea shaped the company from day one. W1N Sales was built to help customers get strong pricing on telecommunication services. It was also built to create a workplace where people felt valued as individuals, not just producers.
“Success is when we provide amazing results to our clients while providing an amazing opportunity to our team,” Giannone has said. That mindset continues to guide the company’s growth.
In a sales industry often known for pressure and turnover, W1N Sales has taken a different path.
The early years focused on discipline. Not hype. Not shortcuts.
Daily planning became standard. Preparation mattered. Leaders emphasized getting one percent better every day. That structure helped the company scale without losing control.
“Discipline is the most important thing to have to be successful anywhere,” Giannone has shared. “When motivation is lacking, discipline takes over.”
That approach paid off. Since launching, W1N Sales has supported 17 expansions across the country. The company now pays out between $2 million and $3 million each year in commissions.
Growth came from repeatable systems. Teams followed clear processes. Expectations stayed consistent.
The name W1N is not just branding. It reflects how the company thinks about leadership.
Giannone has explained the idea simply. Winning is noble when it inspires others to win as well. That belief shaped how leaders treat both customers and team members.
The company avoids a cutthroat environment. Leaders focus on stewardship. They see it as their job to take care of people.
“We are stewards of our customers and our team,” Giannone has said. “That responsibility comes first.”
This mindset helped W1N Sales grow trust internally and externally.
W1N Sales works as an authorized AT&T dealer. The company focuses on homeowners and fiber optic internet services.
Fiber stands out for speed and reliability. But leaders say the product alone is not enough.
What sets the company apart is how it pairs promotions with customer care. Integrity matters. Teams are trained to explain services clearly and follow through.
“We want massive results,” Giannone has said. “But never at the cost of our culture.”
That balance helps build long-term relationships instead of quick wins.
W1N Sales operates around five core values. Each one shows up in daily decisions.
Stewardship means protecting customers and team members.
Intentional means acting with purpose in every task.
Mamba Mentality reflects the drive to be one’s best self.
Belong means everyone feels included.
Authentic Leadership means leading with integrity.
Leaders expect these values to show up in planning, coaching, and communication.
“How you do anything is how you do everything,” Giannone often says. That idea keeps teams focused even when work feels routine.
Learning is scheduled. Not optional.
Leaders at W1N Sales block time every day to read, train, or meet one-on-one. That habit spreads across the team.
“Prioritize it,” Giannone has said. “If you don’t plan time to learn, it won’t happen.”
Mentorship plays a big role. Experienced team members guide newer ones through structure, not guesswork. That support helps reduce self-doubt.
Giannone is open about challenges. “Self-doubt is normal,” he has said. “Anyone who says they don’t have it isn’t being honest.”
Remembering past wins helps teams push forward.
Community involvement is built into the company’s rhythm.
W1N Sales supports the ALS Foundation. That cause is personal. One partner’s mother passed away from ALS. The company donates frequently.
The team also supports Liberty Children’s Home, an orphanage in Belize.
Each Friday, W1N Sales runs “For the Cause Fridays.” A portion of profits goes to causes close to the team’s heart. The causes change. The habit stays.
Giving back is not treated as marketing. It is treated as responsibility.
Giannone believes success should not cost personal life.
“I think you can have your cake and eat it too,” he has said. “You can have a great business and a great family if you plan well.”
He points to his own life as proof. A growing company. A strong marriage. An active role as a father.
That belief influences company culture. Leaders respect time. Planning prevents burnout.
W1N Sales continues to expand. The pace is steady. The focus remains clear.
Discipline over hype. People overpressure. Growth with integrity.
The company’s story shows that sales success does not require sacrificing culture. It requires structure, intent, and care.
Winning, for W1N Sales, still means helping others win, too.
Read more:
Inside W1N Sales: Growth, Culture, and Consistent Results
