Vertical Integration in Small Business: Arkadi Khachaturian on How Complete Control from Design to Production Creates Competitive Advantage

In collaboration with Arkadi Khachaturian, Entrepreneur in Automotive Accessories Manufacturing. This article examines the vertical integration strategy as a tool for building competitive advantage for small manufacturing enterprises. The aim of the study is to analyze and theoretically substantiate a model in which complete control over the value chain, from design to final production...

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