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    WoW's questing system was inspired by a playtest that didn't work out as planned, because the testers didn't play MMOs and had no idea what they were supposed to do: 'I ran out of quests right away!'

    With the UK Amazon Spring Sale now on, here are the PC gaming deals I'd recommend

    Why Leading Omnichannel Brands Move To Unified Suites To Solve Data Gaps

    Jo Malone sued by Estée Lauder over use of her own name in Zara fragrance collaboration

    Meta bought Moltbook, an almost entirely AI-populated social media platform, for we don't know how much—and we're not completely sure why yet, either

    Industry legend Shinji Mikami has a new(ish) studio with staff benefits like 'a chocolate fountain on Valentine's Day'

    Overwatch co-creator Jeff Kaplan on his exit from Activision Blizzard: 'It was the biggest f**k you moment I've had in my career'

    Attention is the scarce resource: what exhibitions teach us about modern marketing