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    Company that makes generative AI-powered NPCs reports that 95% of players enjoy their generative AI-powered NPCs

    MLB The Show 26 welcomes new legends and brings the World Baseball Classic to the game

    Building a Tech Powerhouse: Why Branding Matters More Than Ever in a Crowded Market

    Asus thinks 'high-end brand value and high-end product mix' will help it weather the memory crisis alongside AI

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    The Blood Bowl update, using the tabletop game's latest rules, will be a separate game called Warhammer Blood Bowl 'free for all players who already own Blood Bowl 3'

    Subnautica 2 developer video reveals a 'brand new' base building system with some pretty fabulous windows

    Microsoft removes its 'This is an Xbox' marketing campaign and is slowly purging all mention of it