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    SME News Business Elite Awards 2025 Honors eurochange with Dual Victories

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    McDonald's achieves AI apotheosis with a generative AI Christmas ad so miserable the production company responsible pulled a statement defending it after the ad was removed: This was 'an important learning,' McDonald's exec says, but what did we learn?

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    McDonald's achieves AI apotheosis with a generative AI Christmas ad so utterly miserable, the production company responsible took down a statement defending it: This was 'an important learning,' McDonald's exec says, but what did we learn?

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