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    Building a Tech Powerhouse: Why Branding Matters More Than Ever in a Crowded Market

    A terrible quest in vanilla WoW 'holds a really special place in my heart', says Jeff Kaplan, but was also 'the hubris of a junior game designer who thinks he's clever but is actually a dipsh*t'

    Arc Raiders' old machine designs sound so diabolical, it's no wonder they were reworked or removed after poor playtest feedback: 'At that time, they didn't fit with the game very well'

    Sris Sinnathamby on Building Property That Lasts

    Marvel Rivals made Blizzard ask 'what if we could just drop 30 new heroes into Overwatch?' and inspired its biggest update ever

    Company that makes generative AI-powered NPCs reports that 95% of players enjoy their generative AI-powered NPCs

    ZA/UM doesn't want 'to invite too many comparisons' to Disco Elysium with new game Zero Parades—'We didn't feel like we wanted to repeat our greatest hits'

    Share of the Week: Prize