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    Turning Viral Trends into Long-Term Brand Growth

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    Last Halloween's 'spooky' Discord notifications confused so many people that it added a pop-up explaining them this year

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    Amid strong domestic demand, IHCL plans to add 200k–300k branded rooms in 5 years

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    Midscale hotels thrive in Northeast India, branded hotels to add over 3,000 keys by 2030